Facebook may be double charging advertisers for clicks generated.
A class action complaint has been filled against Facebook alleging that the company double charges advertisers for user’s clicks on ads. The complaint claims that Advertisers who purchased cost-per-click (“CPC”) or cost-per-impression (“CPM”) ads are displayed to users throughout Facebook’s social network algorithm, without limitations, including the Facebook Mobile app.
An Advertiser agrees to pay Facebook money to run a CPM or CPC advertising campaign, and Facebook debits the Advertiser’s account as the Ads are published or clicked. In addition to debiting Advertisers for CPC Ad clicks initiated by Mobile App users, Facebook itself allegedly clicks on CPC Ads and charges those clicks to Advertisers also. Allegations claim that Facebook has developed a practice of counting its own pre-fetch clicks as initial clicks, systematically, inflating the charges for CPC Ads, and Facebook also systematically inflated the data metrics reported to Advertisers.
If you or anyone you know may have purchased advertisement on Facebook, please contact Finkelstein Thompson LLP. You can reach us at contact@finkelsteinthompson.com or call us toll-free at 1-844-280-5009.
